Exploring Pixelmon's $MON Token & Gaming Ecosystem

By  Pratik June 11, 2024

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Pixelmon, a prominent name in the Web3 gaming space, has recently made headlines with the launch of its $MON token, marking a significant milestone after two years of anticipation. The launch comes on the heels of Pixelmon's $70 million NFT sale in March 2022, which was marred by controversy over the game's artwork reveal. This initial stumble could have spelled doom for any project, but Pixelmon chose to rise from the ashes.

Controversial Origins of Pixelmon

In February 2022, Pixelmon unveiled the artwork for its first generation of NFTs, called "Pixelmon - Generation 1" which were minted at a price of 3 Ethereum each. The project, spearheaded by founder Martin van Blerk, promised an open-world, Pokémon-style RPG integrated with NFT mechanics. However, the initial reception was far from positive. The artwork revealed was widely criticized for being subpar and far below the expectations set by the project's grand ambitions. This led to a significant backlash, turning Pixelmon into a notorious example of NFT hype gone wrong.

In September 2022, LiquidX, a Web3 venture studio, made a big move by buying 60% of Pixelmon. With Giulio Xiloyannis stepping in as CEO, the project got a major makeover. They upgraded the artwork to make it more polished and engaging, brought in a new development team, and set out a clear and realistic plan for the future.

The $MON Token Launch

The recent launch of the $MON token represents a major step forward for Pixelmon. This ERC-20 token, designed to function within the Pixelmon ecosystem, serves multiple purposes. It acts as an "IP protocol" incentivizing and rewarding NFT holders who contribute to the development and growth of the Pixelmon universe. The $MON token also plays a crucial role in the governance of the Pixelmon IP, enabling holders to participate in decision-making processes related to the game's future​.

One of the most striking aspects of $MON's tokenomics is the generous allocation of 30% of the total 1 billion tokens to "Community Claim" which refers to Pixelmon NFT holders. This allocation is significantly higher than other recent gaming token launches, such as Heroes of Mavia , which allocated just 3.5% of its tokens to NFT holders.

Moreover, the launch was supported by a staggering $8 million seed raise, attracting investment from notable entities such as Animoca Brands, Delphi Digital, and Amber Group, among others. It just took 8 minutes for the $MON presale to hit its full allocation, with the volume doubling within an hour and eventually surpassing 270% of the planned volume by the end of the 48-hour period.

Gaming Innovations and Future Prospects

Pixelmon has diversified its gaming offerings to appeal to a broad audience. The platform features several games, each targeting different aspects of the gaming experience:

  1. PixelPals: A game that blends pet care with trading card mechanics, allowing players to manage habitats, level up pets, and engage in card duels.
  2. Pixelmon Arena: A revamped action game introducing survival-based horde gameplay and new abilities, set for release later this year.
  3. Hunting Grounds: An ambitious open-world RPG with RPG and PvP elements, scheduled for open beta in 2024 and full release in early 2025.

The team seems committed to innovation as evident from their approach to game mechanics and player interactions. For example, Pixelmon introduces "degen leveraging" a concept where players can engage and compete in unconventional ways, using blockchain technology to enhance these experiences.

Expanding the Pixelmon Ecosystem

The launch of $MON also marks the beginning of a broader expansion for the Pixelmon ecosystem. The team has decided to launch a mini-game every three months. According to Pixelmon's CEO, six people are dedicated to developing these quarterly hypercasual games, focusing heavily on Web3 player-centric design. They're also experimenting with different blockchains to observe native Web3 interactions between players and exploring how to implement anti-cheat measures in a blockchain-based game, a challenge no one has tackled yet.

It seems like Pixelmon is aiming to follow the same playbook that turned Pokémon into one of the world's biggest entertainment franchises, with a mix of casual and hardcore games, trading cards, merchandise, and various media adaptations.


The launch of Pixelmon's $MON token comes at a critical juncture for the project, as it seeks to move past its controversial origins and establish itself as a major player in the NFT gaming space. With its attractive tokenomics system, engaging missions, and growing community, Pixelmon is positioning itself to capitalize on the growing interest in blockchain-based gaming. But to make it big, they'll need to walk the talk and adhere to the promises made to their one million-strong community.