Friend.Tech: Meteoric Rise or Spectacular Collapse—What Went Wrong?

By  Pratik June 24, 2024

Image for Friend.Tech: Meteoric Rise or Spectacular Collapse—What Went Wrong?

Introduction, a decentralized social finance (SocialFi) platform, has gained significant attention within the crypto community. Initially celebrated for its innovative approach to social networking on the blockchain, it has recently been mired in controversy and operational challenges as it plans to transition to its own blockchain.

What is operates as a decentralized application on Coinbase's Base platform, allowing users to buy and sell "keys" to unlock private chats and exclusive content with creators. This model fosters direct engagement and monetization opportunities for content creators, positioning as a promising player in the SocialFi space​. We previously covered Friend.Tech's $FRIEND airdrop, which you can read about here.

Recent Challenges with Friend.Tech

Despite its early success, has faced several hurdles that have dampened user excitement and confidence. Let's take a closer look at the reasons behind its current scenario.

Token and Airdrop Issues :

The launch of's native token has been rocky. The $FRIEND token experienced a dramatic price drop, plummeting over 50% shortly after its release. This decline was exacerbated by a massive sell-off from the platform's largest whale , which created significant sell pressure and led to panic among other token holders​. Additionally, issues with airdrop claims left many users frustrated, unable to access their promised tokens as the value of their airdrops sharply decreased​.

Internal Disagreements :

There have been notable disagreements within the ecosystem. Yield Bouncer, the creator of FriendBook, a key aggregator for, lost access to all chatrooms on the platform. This resulted from a misalignment in visions between FriendBook's creators and the team, leading to a public fallout and the discontinuation of several services dependent on's data.

Security Issues: has also faced issues with its security. The platform has been criticized for its lax security measures, which have led to sim-swap attacks that have resulted in the loss of millions of dollars in user assets. These attacks have highlighted the need for improved security measures and more robust bug fixes to protect user data.

Community Trust and Decentralization : The sell-off by major stakeholders and the issues surrounding airdrop farming have raised concerns about the long-term stability and decentralization of The general consensus was that the concentration of tokens among a few large holders posed major risks to the platform's overall health and user trust​.

All these factors have led to a significant decline in user engagement, with some reports indicating a 95% decrease in activity since its peak last September.

Moving to a New Blockchain

In response to these challenges, announced plans to transition to its own blockchain. This move aims to address scalability concerns and provide a more stable foundation for the platform's growth. According to the team, the shift to a dedicated blockchain could enhance performance, reduce reliance on external networks, and potentially restore user confidence by demonstrating a commitment to long-term development and stability.

Although, the transition to a new blockchain is seen as a critical step in's evolution, it is not without risks. The platform must navigate the technical complexities of developing and maintaining a new blockchain while simultaneously addressing the existing issues that have eroded user trust.

Here's what we think is in store for the Friend.Tech team as they move to a new chain:

  • Technical and Adoption Challenges : Developing a new blockchain isn't easy. It requires significant technical challenges, including ensuring security, scalability, and interoperability with other networks. will need to demonstrate that its new blockchain can handle the demands of a growing user base without compromising on performance.
  • Rebuilding Trust : Rebuilding trust within the community is paramount.'s team must transparently address past issues and actively engage with users to foster a sense of confidence and reliability. This includes resolving the token distribution problems and ensuring fair and transparent airdrop mechanisms.
  • Strategic Partnerships : Even though it isn't a necessity but forming strategic partnerships could help navigate its transition more smoothly. Collaborations with other blockchain projects and industry leaders might provide the technical and financial support needed to successfully launch and maintain a new blockchain.

Conclusion has faced numerous challenges and controversies in recent times, including data leaks, security concerns, and issues with its underlying technology. Despite its initial success and viral growth, the platform has struggled to maintain user engagement and has faced significant declines in activity. The decision to move to its own chain, Friendchain, is seen as a step towards greater control and a fresh start for the platform. However, the success of this move remains to be seen, and also if it can overcome the current challenges and regain its position as a leading crypto social app.