What is Zora?

Background

Zora is a Layer 2 blockchain application designed for social finance. It’s built on Base using the Optimism stack. Zora is backed by Coinbase Ventures and was created by former Coinbase employees. When you create an account on Zora, it automatically launches a coin. You receive a percentage of the supply and a share of the trading fees generated from your token. It’s generally frowned upon to sell the supply of your own coin.

Zora is a crypto social media app where every post you make becomes a coin. This allows users to bet on virality and bid early on posts they believe could go mainstream.

Top Creators 

Balajis

Balaji Srinivasan is one of the top minds in crypto. He was the Chief Technology Officer at Coinbase and a partner at Andreessen Horowitz. He wrote a book about Network States and now has his own in Singapore, where he hosts Network School, an alternative to college. Most of his posts focus on technological change and his favorite books.

Kazonomics

Kazonomics was the largest account on Zora by market capitalization until he rugged his coin in early October. He has 3,500 followers and 26 posts. He creates digital art and videos inspired by the crypto market. He's faced extreme backlash from the community since dumping his coin. 

Highest Market Cap Post 

Currently, the top post on Base is the “Base is for everyone” campaign made by Base. It's done over $100 million in volume since its creation. The post references their original marketing campaign, which also included phrases like “Base is for pimping” and “Base is for squirting.”

The Next Move 

Base is expected to launch a token in the next few months. The airdrop will likely be enormous because Coinbase is flush with cash. I expect active Zora users and creators to receive a decent allocation.

Watch for high-profile people joining Zora. If you catch it early, it could make for a profitable trade.