Top 10 Merchants to Spend Your Crypto in 2025

Top 10 Merchants Accepting Crypto

Everyone in crypto is talking about payments and stablecoins as the killer use case to drive mass adoption. As it turns out, there are already many major brand-name merchants that accept crypto payments, spanning verticals like luxury watches, consumer electronics, movie theaters, travel, and telecommunications. I should know as I spent over 8 years as Chief Commercial Officer of BitPay meeting with all the largest merchants trying to get them to accept crypto! 

These merchants have all made direct integrations with established payment processors like BitPay, and many have been accepting crypto for years (some for over a decade). These aren't gift card workarounds or indirect payment methods. The merchants themselves built these integrations to attract crypto-native customers and tap into a growing market of digital asset holders.

1. Newegg

Tech enthusiasts and crypto miners can purchase computers, mining equipment, and other technology products directly with cryptocurrency. Newegg has been accepting crypto since 2014 via BitPay, making it one of the earliest major retailers to embrace digital payments. The company frequently runs special promotions and discounts for customers who choose to pay with crypto, incentivizing adoption among its tech-savvy customer base.

2. AT&T

One of America's largest telecommunications providers has been accepting crypto via BitPay for several years, allowing customers to pay their monthly cell phone bills with digital assets. The integration brings crypto payments to everyday recurring expenses, showing that major utility providers see value in offering crypto as a payment option to their customer base.

3. AMC Theaters

One of the largest movie theater chains in the United States went live with crypto payments through both PayPal and BitPay several years ago. Moviegoers can now use their crypto holdings to purchase tickets and concessions, bringing digital currency payments into mainstream entertainment. The integration reflects AMC's strategy to attract younger, tech-forward audiences who hold cryptocurrency.

4. Jomashop

This popular online luxury retailer sells high-end watches as well as clothing, shoes, handbags, and cosmetics, all available for purchase with cryptocurrency. Jomashop has built a reputation for offering authentic luxury goods at competitive prices. Their crypto payment option makes these premium products more accessible to digital asset holders, and the platform has become particularly popular among crypto investors looking to spend their gains on tangible luxury items.

5. 8sleep

The innovative sleep technology company allows customers to purchase their smart mattresses and sleep tracking systems with cryptocurrency. 8sleep's Pod covers and mattresses use advanced temperature regulation and biometric tracking, appealing to the same tech-forward demographic that tends to hold crypto. Their integration of crypto payments aligns with their brand positioning as a cutting-edge health tech company.

6. Ledger

You can buy your hardware crypto wallet with cryptocurrency itself via Stripe or Crypto.com payment integrations. Ledger's acceptance of crypto payments for their security devices demonstrates the company's commitment to the ecosystem beyond just manufacturing hardware. Crypto holders can acquire secure storage solutions without needing to off-ramp to fiat currency.

7. Namecheap

One of the most popular domain registration and web hosting platforms has been accepting cryptocurrency for over 10 years, making it a true pioneer in crypto payments. The company's long-standing support for digital currencies has made it a favorite among crypto entrepreneurs and blockchain projects looking to establish their online presence. Namecheap's decade-long track record proves that crypto payments can be successfully integrated into traditional web services.

8. Collectibles.com

Sports and trading card enthusiasts can purchase baseball cards, Pokemon cards, and other collectibles using cryptocurrency on Collectibles.com. Their new Repackz product has tapped into the "pack ripping" trend where collectors can buy sealed packs, open them, and potentially resell valuable pulls, all using crypto. The intersection of collectibles and cryptocurrency creates a natural synergy between two communities that appreciate scarcity and value appreciation.

9. Travala

Widely considered the best platform for booking plane tickets and hotels with cryptocurrency, Travala has built its entire business model around crypto payments. The travel booking platform offers competitive rates on over 3 million properties worldwide and accepts multiple cryptocurrencies. Their native AVA token even provides additional discounts, creating a comprehensive crypto-first travel ecosystem.

10. Overstock

The online retailer was one of the earliest major merchants to adopt crypto payments, embracing Bitcoin back in 2014 under founder Patrick Byrne's leadership. However, we've been unable to verify if they still accept crypto payments following various corporate changes in recent years, so please let us know if you're able to confirm their current payment options. If still active, they would remain one of the longest-running examples of mainstream crypto commerce.

Honorable Mention - Microsoft

Microsoft completed a direct integration with BitPay almost 10 years ago, demonstrating early interest from one of the world's largest tech companies. The implementation was limited in scope, available only on their US Xbox page as a top-up option for consumer accounts rather than a company-wide payment solution. While this represents a missed opportunity for broader adoption, it still shows that even tech giants were experimenting with crypto payments early on.