How SuperWorld is Building the Economic Layer of the Real World

Introduction

The boundaries between physical and digital experiences continue to blur as augmented reality, blockchain technology, and location-based services converge. For the last few years, SuperWorld has been building in this intersection, transforming the way we interact with the planet, building what it calls the economic layer of real-world locations (RWL). Backed by Draper Goren Holm, MoonPursuit Capital, Outlier Ventures, SOSV, and more, the company is merging AR, AI, blockchain, and location-based services to unlock a trillion-dollar market.

Unlike most blockchain-based virtual real estate platforms that we’ve seen in the past, SuperWorld anchors its virtual world to real geographic coordinates. Each plot of land corresponds to an actual location, from Times Square and the Eiffel Tower to local stores and coffee shops. This approach has attracted significant attention from investors, creators, and businesses looking to create and monetize location-based experiences.

What Makes SuperWorld Different

By combining virtual real estate, real-world assets (RWA), decentralized physical infrastructure networks (DePIN), and immersive technologies, SuperWorld has pioneered an entirely new category: Real World Locations (RWL).

There are two primary ways to engage with the platform: anyone can create a “World” (a personalized, interactive map layer) for free, or users can purchase the virtual real estate to capture value from any platform activity happening at that location. These free custom maps allow people to add content, recommendations, and more to any location with the potential to earn from interactions anywhere in the world without even having to own virtual real estate.

SuperWorld describes itself as “phygital,” combining digital interactions with physical world connections. Users can discover restaurants, book hotels, and buy tickets for events all while creators and virtual real estate owners earn from that activity. Since its inception, SuperWorld has integrated 10 million bookable venues and 250,000 events from Sports Illustrated Tickets, creating multiple revenue streams for participants.

The advisory and angel list is impressive to say the least, including Dr. Bob Metcalfe, inventor of Ethernet and winner of the Turing Award, Stephen Wolfram, creator of Mathematica and Wolfram alpha, NFL legend Larry Fitzgerald, and co-founder of The Sandbox Sebastien Borget. With the combination of top tier advisors and the capital from the ongoing token sale, they’re well positioned to make some noise in the virtual real estate space.

Traction and Real-World Usage

SuperWorld has racked up some impressive numbers, with over $5.2 million in virtual real estate sales across 23,000 plots, with an average spend of $1,500 per paying user. They also have 200,000 community members who have generated 125,000 pieces of content. High-profile purchases include destination spots like the Eiffel Tower, Times Square, and the Statue of Liberty, however the more interesting use cases arguably come from the businesses integrating SuperWorld into their operations. For example, a Miami restaurant owner purchased their own property’s locations  to monetize digital bookings and attract online visitors, while a London-based “culture enthusiast” acquired museum plots to curate art experiences.

Technology and Tokenomics

SuperWorld’s land NFT’s reside on the Polygon blockchain, while the upcoming native token $SPWR will launch on Coinbase’s Base network. The token serves multiple functions within the ecosystem, including facilitating payments, governance rights, and rewards for user activity. SPWR can be earned through referrals, location check-ins, and content creation, which can then be staked to unlock premium platform features like additional monetization tools and global platform benefits.

The aim is for the system to allow both Web2 and Web3 participation, as users can purchase virtual real estate with traditional payment methods, while token stakers gain deeper economic participation, enhanced creative tools, and governance rights. With the launch of their whitelisted token sale on September 22 on Republic, users who made the list can join the SPWR community with an added 20% discount. After one week, the sale will open more broadly: in the U.S., only accredited investors under Reg D provisions may participate, while outside the U.S., the offering is available under Reg S with a minimum investment of just $25 — making it accessible to a global audience.

Looking Ahead

SuperWorld represents an attempt to create genuine utility at the intersection of physical and digital worlds. Rather than building another isolated “blockchain-based world,” the company is layering digital commerce and social interaction onto existing geography. The approach allows creators, businesses and communities to monetize location-based digital experiences without needing them to abandon familiar physical spaces. Its success will likely depend on its ability to drive sustained user engagement on the platform and token, however the years they’ve already spent diligently building as well as historical sales indicate they’ll be sticking around. 

Liked this article? Follow SuperWorld on X to stay updated, or visit their token sale page on Republic.

Disclaimer: Beluga has a marketing partnership with SuperWorld, and Beluga CEO Sonny Singh is an investor.