The Story of Beluga
The world of cryptocurrencies can be hard to use and difficult to understand. Beluga helps the crypto community safely navigate this landscape.
Beluga is on a mission to help people do more with Crypto!
Crypto is a fundamental paradigm shift. This technology will allow the entire world to access greater financial freedom. And Beluga wants to bring trust and transparency to the cryptocurrency industry.
Unfortunately, the world of cryptocurrencies can be hard to use and difficult to understand. Beluga helps the crypto community safely navigate this landscape. Everyone should be able to experience crypto safely - whether it be NFTs, tokens, DeFi, staking or playing web3 games.
Why the Name Beluga?
Belugas are some of the smartest and most social mammals in the world. Belugas have keen echolocation skills helping them expertly navigate their complex environment. And... they appear to always be smiling, like they know something. We want to help people to become savvy, in-the-know and have reason to smile as they become smart crypto whales!
Founding Team
Our management team has spent many years in crypto and FinTech working for some of the most well known companies like BitPay, Affirm, Robinhood, CapitalOne, and TD Bank. We are passionate about crypto and live and breathe it. Beluga wants to make sure the crypto industry grows globally, nurturing freedom for all.
Our CEO Sonny Singh was the Chief Commercial Officer at BitPay where he saw the need for a trustworthy site to showcase all the great crypto projects and tokens that are launching. 600M people own crypto but yet very few of them actually use crypto except to Buy and Hodl. We want people to buy, play, spend, earn, use, stake, lend, etc.
Angel Investors
Our angel investors have worked at some of the most influential crypto companies in the world, such as Coinbase, Blockchain.com, MoonPay, Kraken, Litecoin, and Ripple.
Mike Lempres
Former Chief Risk Officer at Coinbase
Charlie Lee
Founder of Litecoin
Jim Robinson
Co-Founder of RRE Ventures
Akash Garg
Former CTO of MoonPay
Tom Lee
Co-Founder of Fundstrat Research
David Chen
Former GP at Lightspeed Ventures
Howard Lindzon
Founder of Stocktwits
Salil Pitroda
Blockchain.com Board Observer
Brandon Gath
Head of Kraken Ventures
Woody Levin
Founder of Extend
Zach Finklestein
Class 5 Ventures
Mitch White
CEO of Gutter Cat Gang
Our Team
Our team brings together deep experience from across the crypto landscape—builders, designers, and storytellers who have launched products, grown communities, and navigated every corner of the space, from bear markets to bull runs.
Will
Head of Content
Will McKinnon joined Beluga as the Head of Content in 2023 and has since covered everything from DeFi to Gaming to Memecoins through Beluga publications. He also writes the weekly Beluga Brief newsletter which strives to bring real market insights from industry veterans to subscribers, and make the world of crypto investing easier. Will has been full-time in crypto since dropping out of Duke in 2021, working as an investor and advisor in the space as well as at TD Cowen Digital as an analyst. If you have an exciting new project you think we’ve missed, you can reach Will at [email protected].
Pratik
Senior Content Writer
Pratik Bhuyan has been deep in the crypto space since 2016 and began crafting Web3 content at Beluga in early 2024. With a knack for turning complex technical concepts into clear, accessible narratives, he helps readers make sense of the ever-evolving Web3 universe. Over the years, he’s worked across various corners of crypto and remains a strong proponent of Bitcoin’s mission. Got a story idea or tip worth covering? Drop Pratik a line at [email protected].