PFP NFTs: Everything to Know

By  Beluga Research July 6, 2023

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  • Profile picture non-fungible tokens (PFP NFTs) are specifically designed to be used as profile pictures on social media platforms, websites or other online profiles
  • Ownership of a PFP NFT is recorded on a blockchain, and they are bought, sold and traded on NFT marketplaces
  • No two PFP NFTs are exactly the same
  • PFP NFTs may include drawbacks, including market volatility and negative environmental impact


PFP NFTs, or profile picture non-fungible tokens, are designed to be used as profile pictures on social media platforms. An NFT is a digital asset that is unique and cannot be replicated. This uniqueness is achieved through the use of blockchain technology, which allows for the creation of a secure and verifiable record of ownership. NFTs can be anything from digital art to music, videos and more. They are bought and sold on various online marketplaces, and their value is determined by supply and demand.

A Brief History

NFTs were first popularized in 2017 with the launch of "CryptoKitties," a blockchain-based game that allowed users to buy, sell and breed digital cats. CryptoKitties quickly became popular, and it is credited with introducing NFTs to the mainstream. Since then, NFTs have become increasingly popular, and their use cases have expanded significantly.

PFP NFTs are a relatively newer application of NFTs. The first PFP NFT was created in early 2021, and has since gained significant popularity. Additionally, the first PFP NFT was sold for over $600,000, and many other PFP NFTs have sold for substantial amounts of money since this original sale.

What Are PFP NFTs?

PFP NFTs are digital images that are unique and one-of-a-kind. These images are stored on a blockchain, making them secure and verifiable. PFP NFTs can be used as online profile pictures through numerous social media platforms and online forums. The ownership of a PFP NFT is recorded on the blockchain, making it a secure and verifiable asset.

PFP NFTs are created by artists who use various digital tools to create unique and interesting images. These images can be anything from abstract art to portraits, landscapes and more. An artist who creates a PFP NFT retains ownership of the image and can sell it to others, after which the buyer of the PFP NFT becomes the owner of the image and can use it as their profile picture on various online platforms.

The value of a PFP NFT is determined by various factors, including the scarcity of the image, the artist who created it and the demand for the asset. Some PFP NFTs have sold for significant amounts of money, with prices ranging from a few hundred dollars to millions of dollars.

Getting Started

To get started with PFP NFTs, users must first understand the concept of NFTs. Unlike traditional cryptocurrencies like Bitcoin, which are fungible and can be exchanged for one another, NFTs are the opposite. Rather than being interchangeable, each NFT represents a unique digital asset, such as a piece of art, a video or a Tweet.

To buy or sell PFP NFTs, a user must first acquire a digital wallet that supports NFTs. Several such wallets are popular, including MetaMask, Coinbase Wallet and Trust Wallet. As soon as a user has a digital wallet, they can browse NFT marketplaces like OpenSea, Rarible and SuperRare to find unique PFP NFTs to purchase.

Unique Aspects

One of the unique aspects of PFP NFTs is that they cannot be replicated. Blockchain technology enables the creation of one-of-a-kind digital assets by using cryptography to give each one a unique identifier that can be publicly stored and verified. Similar to verifying the authenticity of an original piece of artwork, investors can verify the originality and uniqueness of their NFT on the blockchain. Not only does this verifiability eliminate any suspicion around counterfeit or duplicate creations, it also enables a degree of exclusivity on par with designer clothing, original artwork, and fine wine. In the world of social media, where everyone is trying to stand out and be unique, PFP NFTs offer a new way for users to differentiate themselves from others.

Another unique aspect of PFP NFTs is that they can be bought and sold like any other NFT. This means that users can invest in PFP NFTs in the same way that they would invest in other forms of cryptocurrency. Similar to some altcoins that have taken off and generated significant revenue for investors, some PFP NFTs have sold for millions of dollars, making them a potentially lucrative investment for those willing to take the risk.

PFP NFTs also offer a new way for artists and creators to monetize their creative output. By creating unique PFP NFTs, artists and creators can sell their work directly to collectors and fans, without the need for traditional intermediaries like galleries or record labels. This gives artists and creators more control over their work and the ability to earn more money.


  • Uniqueness . PFP NFTs are unique and cannot be replicated, making them valuable and collectible.
  • Ownership . Following a purchase, a PFP NFT is owned by the buyer, giving them complete control over their asset.
  • Customizability . PFP NFTs can be customized to fit the buyer's preferences, making them more personal and unique.
  • Rarity . Limited edition PFP NFTs can be created, making them even more valuable and sought after.
  • Investment Potential . PFP NFTs can appreciate in value over time, making them a potential investment opportunity.


  • Complexity . The process of creating, buying and selling PFP NFTs can be complex and confusing for beginners.
  • Market Volatility . The market for PFP NFTs is still relatively new and untested, making it susceptible to market volatility and fluctuations in value.
  • Environmental Impact . The creation and trading of NFTs may have a negative impact on the environment due to potentially high energy consumption often required for blockchain transactions.
  • Lack of Utility . PFP NFTs have no inherent utility beyond their aesthetic value, making them purely speculative assets.