Crypto Profile Pictures (PFP): Everything to Know

By  Beluga Research September 19, 2023

Image for Crypto Profile Pictures (PFP): Everything to Know


  • Cryptocurrency profile pictures (PFPs) are non fungible tokens (NFTs) that can be used as profile photos on social media sites
  • PFPs have gained popularity as a way for individuals to showcase their involvement and support for specific digital assets or projects
  • Rarity and scarcity contribute to the desirability and market value of cryptocurrency PFPs, with some being traded for significant sums of money
  • PFPs serve as a means of social signaling, allowing individuals to express support for a project and showcase involvement in the crypto space


Cryptocurrency profile pictures (PFPs) are non fungible tokens (NFTs) that can be used as profile pictures on social media sites. They add uniqueness and value to online identities. PFPs can range from realistic portraits to cartoon characters.

When a group of individuals uses PFPs that are from the same collection or are relatively similar, this can showcase links between the users. PFPs reveal there are multiple uses for art in the online space. One is to draw attention to a cryptocurrency platform and opportunities for investment in it.

A Brief History

The CryptoPunks art project, which launched in 2017, showcased the potential for PFPs. CryptoPunks was composed of a wide variety of "punk" cartoon characters. Users identified with different characters and acquired the NFTs for this reason. Each Punk has a unique token tied to its design.

NFTs like CryptoPunks, which relate to users' identities, provide a new way for users to share more about themselves and connect. PFPs provide a way for a user to support a cryptocurrency coin, platform or even an artist who creates pieces for multiple platforms.

The popularity of PFPs soared in 2021 with the emergence of decentralized finance (DeFi) projects and widespread NFT adoption. Crypto enthusiasts, investors and influencers used PFPs to demonstrate allegiance to a project and signal membership in exclusive communities. The visual appeal and scarcity of certain PFPs contributed to their desirability and increased their market value. Rare PFPs were traded for significant sums of money.

PFP: Everything to Know

  • Creating and Owning PFPs. Creating and acquiring PFPs usually requires users to engage with the specific blockchain project or community associated with the PFP. This may involve purchasing or acquiring an NFT representing the PFP. It can also mean that the user must participate in a token sale or airdrop or meet specific project criteria. Once a user possesses the NFT representing the PFP, they can display it as their profile picture on various platforms.
  • Rarity and Scarcity. Rarity and scarcity significantly contribute to the value and desirability of PFPs. Some projects issue a limited number of PFP NFTs. This makes them rare and highly desirable. Unique designs or special traits within the PFP collection can enhance their scarcity and market value.
  • Social Signaling and Community Engagement. PFPs serve as a means of social signaling within the crypto community. Displaying a specific PFP means a user can signal support for a project, express affiliation with a community or showcase involvement in the crypto space. PFPs help community members identify and connect with like-minded individuals. They foster a sense of belonging and camaraderie.
  • Utility and Benefits. Owning certain PFPs can provide additional utility or benefits within the associated project or community. For example, some projects offer exclusive access to events, airdrops and features for PFP holders. These benefits incentivize individuals to acquire and display specific PFPs. They create exclusivity and reward early adopters or dedicated community members.
  • Secondary Market and Trading. The market for PFPs has expanded. There are now dedicated platforms and marketplaces to buy, sell and trade these digital assets. PFPs with high demand and limited supply can command substantial prices in the secondary market. They attract collectors, investors and speculators. The value of a PFP can fluctuate based on factors such as the popularity of the associated project, the rarity of the PFP and overall market sentiment.

Getting Started

  • Choose a Platform. A user should research and select a platform that supports NFT creation and trading. Each platform has its own user interface, unique features and list of supported cryptocurrencies.
  • Set up a Wallet. A user should set up a compatible cryptocurrency wallet to securely store and manage their NFTs. They should choose a wallet that is compatible with the platform and supports the specific blockchain of the NFTs.
  • Purchase or Mint a Cryptocurrency PFP. A user should explore available options for cryptocurrency PFPs. Some platforms offer a marketplace to purchase existing PFPs. Others allow users to create their own PFPs through minting. Minting involves creating a new NFT, in this case, a PFP and recording its ownership on the blockchain.
  • Customize and Display. A user can customize and display their PFP on various platforms and social media accounts. Popular options include Twitter/X, Discord and virtual worlds like Decentraland. Displaying a PFP in different online communities allows a user to express support for a specific cryptocurrency or project.

Unique Aspects

  • Scarcity and Ownership. Each PFP is represented by a unique NFT. This makes it scarce and irreplicable. This uniqueness and individual ownership provide authenticity and exclusivity.
  • Community and Identity. PFPs help individuals identify themselves as part of a specific community or project. Using a PFP associated with a particular cryptocurrency or blockchain project demonstrates support and alignment with the community's values and goals. It fosters connections between like-minded individuals.
  • Tradable and Valuable. PFPs can be bought, sold and traded on NFT marketplaces. The value of a PFP fluctuates based on rarity, demand and the reputation of the associated cryptocurrency or project. Some view PFPs as a digital investment. They hope the asset's value will increase over time. Tradability and potential value add excitement and engagement to acquiring a PFP.


  • Unique Identity. PFPs allow users to create a distinct digital identity within the crypto space. A user can employ a PFP to set them apart from other entities.
  • Personal Branding. PFPs enable personal branding in the crypto world. Users can choose a PFP that aligns with their values, interests or projects. This helps them to establish an online trust and build trust with other users.
  • Community Recognition. A recognizable PFP enhances community recognition. In online forums, social media and decentralized applications (dapps), a distinctive PFP helps others identify and remember an individual. This leads to increased engagement and networking opportunities.
  • Expression of Creativity. PFPs let users showcase their creativity and individuality. By choosing or designing their profile pictures, individuals can display their artistic skills, preferences or unique style. PFPs add vibrance to the crypto community.
  • Privacy Enhancement. PFPs can enhance privacy. Using an avatar or abstract image instead of a real photo allows users to maintain anonymity while engaging in crypto-related activities. PFPs benefit those who prioritize privacy and want to guard personal information.


  • Impersonation Risk. PFPs open the door to impersonation. A malicious actor can produce a PFP that is similar to a user's existing PFP. This will deceive others, leading to scams and phishing attempts. Users should exercise caution and verify authenticity. This is especially true when it comes to engaging in financial transactions and revealing sensitive information.
  • Lack of Trust Verification. Trust verification is challenging in the decentralized crypto space. PFPs are visually appealing but are not a comprehensive means of verifying credibility or trustworthiness. Users should rely on reputation, community feedback and verifiable credentials to establish trust.
  • Limited Representation. PFPs offer a limited representation of an individual's identity. They may not capture nuances of personality, expertise and achievements. Relying solely on PFPs may result in a shallow understanding of a user's capabilities and qualifications.
  • Cultural and Gender Biases. Options for existing PFPs can perpetuate cultural and gender biases. Limited or stereotypical choices may exclude or marginalize certain groups in the crypto community. Efforts should be made to ensure the inclusivity and diversity of images used in PFPs.
  • Emotional Attachment. Users may develop emotional attachment or biases to PFPs. This will influence their decision-making about investments or partnerships. Users should be objective and consider other relevant factors about another individual or entity. Examples include the subject's age and familiarity with a specific platform.