NFT Drops: Everything to Know

By  Beluga Research August 3, 2023

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  • Cryptocurrency NFT drops are limited-time events where unique digital assets, called NFTs, are released and sold to collectors on blockchain platforms
  • NFTs are non-fungible tokens stored on the blockchain, representing indivisible and distinct digital assets
  • NFT drops emerged with the popularity of digital art and collectibles, and artists from various domains have embraced NFTs to monetize their creations directly.
  • These NFT drops often involve pre-announcements, limited availability, a minting process, timing and countdowns, and various pricing models like auctions.


Cryptocurrency NFT drops are limited-time events where unique digital assets, called NFTs, are released and sold to collectors on blockchain platforms. NFT drops, also known as NFT releases or NFT launches, refer to the release of non-fungible tokens in a controlled and orchestrated manner.

NFTs are unique digital assets that are stored on a blockchain, typically the Ethereum blockchain. Unlike cryptocurrencies such as bitcoin or ether, which are fungible and can be exchanged on a one-to-one basis, NFTs are indivisible and have distinct characteristics that set them apart.

A Brief History

The concept of NFT drops emerged as a result of the growing interest in digital art and collectibles. One of the earliest instances of an NFT drop can be traced back to 2017 when the CryptoKitties game was released. CryptoKitties allowed users to collect, breed, and trade unique virtual cats using NFTs. The game's immense popularity caused significant congestion on the Ethereum network, highlighting both the potential and challenges of NFT drops.

Since then, NFT drops have evolved and expanded beyond virtual pets. Artists, musicians and creators from various domains have embraced NFTs as a means to monetize digital creations directly, without the need for intermediaries. This has opened up new avenues for creators to connect with audiences and explore innovative ways of distributing and selling work.

NFT drops: Everything to Know

Pre-announcement and hype. Before an NFT drop takes place, creators typically generate anticipation by announcing the event in advance. This pre-announcement builds excitement and allows potential buyers to prepare for the drop. Social media platforms, websites and dedicated NFT marketplaces serve as channels for creators to share information about the upcoming release.

Limited availability. NFT drops are often characterized by limited availability, meaning that only a fixed number of NFTs will be minted and made available for purchase. This scarcity contributes to the desirability and value of the NFTs. Collectors and enthusiasts eagerly participate in these drops to secure desired pieces before they sell out.

Minting process. During an NFT Drop, the minting process refers to the creation of new NFTs. Minting involves assigning unique tokens to specific digital assets, which are then recorded on the blockchain. This process is typically automated and relies on smart contracts, self-executing agreements that facilitate the creation and distribution of NFTs. The minting process ensures the authenticity, provenance and immutability of the NFTs.

Timing and countdown. NFT drops often have a specific start time, typically announced in advance. Interested buyers must be ready to participate at the designated time, as NFTs can sell out within minutes or even seconds. Countdowns are commonly used to build anticipation and create a sense of urgency among potential buyers.

Pricing and auctions. NFT drops can follow different pricing models. Some NFTs are sold at a fixed price, allowing buyers to purchase them directly. Others adopt auction mechanisms, where potential buyers place bids and the highest bidder secures the NFT. Auctions can be conducted in various formats, such as English auctions (ascending bids) or Dutch auctions (descending bids).

Gas fees and network congestion. NFT drops, especially those happening on the Ethereum blockchain, can be susceptible to network congestion. The high demand during drops can lead to increased gas fees, which are transaction fees paid to miners to process transactions on the blockchain. It is crucial for participants to consider gas fees and set appropriate transaction fees to ensure their transactions are processed in a timely manner.

Secondary market trading. After an NFT drop concludes, NFTs often find their way to the secondary market, where they can be bought, sold or traded among collectors. Secondary market platforms and decentralized exchanges facilitate these transactions. The value of NFTs in the secondary market can fluctuate based on factors such as demand, scarcity, the reputation of the creator and the perceived value of the artwork or collectible.

Getting Started

To participate in an NFT drop, there are a few key steps to follow. First and foremost, you need to select a platform or marketplace that hosts NFT drops. Some popular options include OpenSea, Rarible and NBA Top Shot. Once a platform is chosen, create an account and set up a digital wallet compatible with the platform's standards.

Next, it's crucial to stay informed about upcoming NFT drops. Platforms often provide announcements or notifications about upcoming releases, so keeping an eye on official channels and social media accounts can be helpful. Additionally, many projects and artists also promote drops through social media channels, so following them directly can provide valuable insights.

When finding an NFT drop that catches interest, it's essential to understand the specific rules and requirements for participation. Some drops may require completing certain tasks or meeting specific criteria to be eligible. For instance, holding a specific cryptocurrency or being a member of a particular community. Make sure to read and understand all the instructions and guidelines provided by the project or platform.

Unique Aspects

NFT drops possess several unique aspects that set them apart from other forms of NFT trading. One key element is the limited availability of the digital assets being released. Unlike traditional NFTs that can be minted and bought at any time, NFT drops often have a fixed supply. This limited amount creates a sense of exclusivity and scarcity, driving up desirability and value of the NFTs.

Furthermore, NFT drops frequently incorporate time-limited events or special launch occasions. These events generate a sense of excitement and urgency among collectors as they strive to secure the desired NFTs before they are sold out. The time-limited nature of NFT drops adds an element of competition and anticipation, making the entire process more dynamic and engaging.

Another notable aspect of NFT drops is the potential for rarity tiers or different editions within a drop. Some drops may offer multiple variations of the same NFT, with each edition having its own unique attributes or characteristics. These variations can range from different artwork styles to exclusive features or additional perks. Collectors often value rare or limited editions more highly, making them highly sought after.


  • Limited supply. NFT drops often have a limited supply, which adds to desirability. Scarcity drives up demand, making these tokens highly sought after by collectors and enthusiasts.
  • Exclusivity. Owning an NFT from a drop can provide a sense of exclusivity. It allows individuals to showcase ownership of a unique digital asset that may not be easily accessible to others.
  • Potential for value appreciation. NFT drops have the potential for value appreciation over time. If the popularity of the artist, creator or project associated with the NFT increases, the value of the token may also rise. This potential for profit attracts investors and speculators.
  • Direct engagement with artists and creators. NFT drops enable direct engagement between artists/creators and their audience. This direct interaction allows for a deeper connection and support for the creative community.
  • Tokenized ownership. NFTs represent ownership of a specific item or content. This tokenized ownership provides a secure and transparent way to prove authenticity and provenance. It eliminates the need for intermediaries and reduces the risk of counterfeit items.


  • High initial costs. Participating in NFT drops can come with high initial costs. The purchase price of these tokens can vary significantly, and some drops may require participants to pay gas fees for transaction processing on the blockchain. These costs can be a barrier for entry for some individuals.
  • Volatility and speculation. The value of NFTs can be highly volatile, subject to market demand and trends. Speculators may drive up prices in the short term, leading to inflated valuations. This volatility can make it challenging to determine the true value of an NFT, and there is a risk of potential financial loss.
  • Environmental impact. The energy consumption associated with blockchain networks, such as Ethereum, can have a significant environmental impact. NFT drops on these networks contribute to increased energy consumption, which is a concern for those conscious of sustainability and carbon footprint.
  • Lack of regulation and scams. The NFT space is relatively new and lacks comprehensive regulation. This lack of oversight can make it prone to scams, fraudulent activities and unethical practices. Buyers need to exercise caution and research before participating in NFT drops to avoid falling victim to scams.
  • Exclusivity concerns. While exclusivity can be seen as an advantage, it can also create concerns of elitism and exclusion. NFT drops may limit access to certain digital assets, making it difficult for some individuals to participate due to financial constraints or other factors. This exclusivity can lead to a sense of inequality within the NFT community.