Investing in Crypto: Everything to Know

By  Beluga Research September 5, 2023

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  • Investing in cryptocurrencies involves buying and holding digital assets with the expectation of earning a profit over time
  • Cryptocurrencies like bitcoin and ether are digital currencies that use blockchain technology for security and enable peer-to-peer (P2P) transactions
  • They have some advantages such as high returns, accessibility, liquidity, diversification and global reach
  • Cryptocurrencies also have disadvantages including volatility, regulatory uncertainty, security risks, lack of fundamental value, complexity and market manipulation


Investing in cryptocurrencies involves buying and holding digital assets with the expectation of earning a profit over time. Cryptocurrency has gained popularity as a financial asset class, offering investors opportunities for diversification and potentially high returns, but it also comes with significant risks due to inherent volatility.

Crypto investors need to conduct thorough research, understand the risks involved and consider personal investment goals and risk tolerance before participating in the market. Additionally, proper security measures such as secure wallets and safe storage of private keys are essential to safeguard crypto assets.

A Brief History

Cryptocurrencies originated in 2008 with the publication of Bitcoin's white paper by an anonymous individual or group called "Satoshi Nakamoto." Bitcoin introduced decentralized digital currency and blockchain technology, gaining traction as an alternative to traditional financial systems for secure and anonymous transactions.

Following Bitcoin, numerous other cryptocurrencies emerged with unique features and use cases. Ethereum, launched in 2015 by Vitalik Buterin, introduced "smart contracts," which are self-executing computer programs that automatically enforce and execute the terms of a contract when predefined conditions are met. Smart contracts also enabled the development of decentralized applications (dApps) on the blockchain.

Investing in Crypto: Everything to Know

  • Understanding Volatility . Cryptocurrencies are known for rapid price fluctuations. It is important to understand factors affecting cryptocurrency prices, such as market demand, regulations, technology advancements and investor sentiment.
  • Conducting Research . Thorough research is crucial before investing in any cryptocurrency. Investors should analyze the project's white paper, team, partnerships, community engagement and problem-solving capabilities. It is also important to assess the technology, scalability, security, potential adoption, market competition and historical performance.
  • Selecting a Wallet . To securely store cryptocurrencies, an investor needs a digital wallet. Wallets come in various forms like "hardware," "software" and "online" wallets. Hardware wallets such as Ledger and Trezor offer enhanced security by storing private keys offline. Software wallets such as Exodus and Trust Wallet are applications on computers or mobile devices. Online wallets are web-based platforms accessible from any internet-connected device.
  • Choosing an Exchange . Cryptocurrency exchanges facilitate buying, selling and trading digital assets. Investors should consider factors like security, user interface, trading volume, available cryptocurrencies, fees and customer support when choosing an exchange. Popular exchanges include Coinbase, Binance, Kraken and Gemini.
  • Portfolio Diversification . Diversification is essential in investing, and investors should allocate investments across different cryptocurrencies to mitigate risk. It is wise to invest in established cryptocurrencies with a proven track record and promising projects with innovative technology and strong fundamentals, and avoid investing in speculative or unknown cryptocurrencies without proper research.
  • Managing Risk . Cryptocurrency investing carries risks like market volatility, regulatory uncertainty and technological vulnerabilities. It is essential that investors set a budget and avoid investing more than they can afford to lose. It is also advisable to use risk management strategies like "stop-loss orders" to limit potential losses and regularly review the performance of investment portfolios.
  • Staying Informed . The cryptocurrency market is dynamic and constantly evolving. Investors should stay informed about market trends, regulations and technological advancements through reputable sources. It is also helpful to follow cryptocurrency news platforms, join online communities and engage in discussions with experienced investors. Continuous knowledge updates help inform investment decisions.

Getting Started

  • Choose an Exchange . An investor should choose a reliable and secure cryptocurrency exchange to buy, sell and trade cryptocurrencies. Such an exchange should have a strong reputation, robust security measures and a user-friendly interface.
  • Create an Account . Next, the investor must create an account on the chosen exchange. This involves providing personal information and undergoing a verification process to comply with regulations like "Know Your Customer" (KYC) and "Anti-Money Laundering" (AML). The investor should choose a strong and unique password for the account and enable two-factor authentication (2FA) for enhanced security.
  • Add Funds . The investor can then fund the account with fiat currency or other cryptocurrencies. Most exchanges support popular fiat currencies like USD, EUR or GBP. Alternatively, the investor can deposit existing cryptocurrencies from external wallets into the exchange account.
  • Research and Diversify . Once the account is funded, the investor should conduct thorough research on each cryptocurrency before investing. This research should include an exploration of factors like the project's team, technology, use case, market demand and growth potential. Diversification of the portfolio can be established by investing in multiple cryptocurrencies to spread out risk.

Unique Aspects

  • Decentralization . Most cryptocurrencies operate on decentralized networks, like blockchain technology, which removes the need for intermediaries such as banks. This provides greater transparency and security, and eliminates the risk of a single point of failure.
  • Volatility . Cryptocurrencies are known for price volatility. While this can lead to substantial gains, it also carries the risk of significant losses. Investors should approach cryptocurrency investing with a long-term perspective and be prepared for market fluctuations.
  • Borderless Transactions and Financial Inclusion . Cryptocurrencies allow individuals to send and receive funds instantly, securely and at lower fees compared to traditional banking systems. This has the potential to revolutionize financial services, especially in regions with limited access to traditional banking infrastructure.
  • Altcoins . In addition to well-known cryptocurrencies like bitcoin and ether, there is a growing ecosystem of alternative cryptocurrencies, known as "altcoins." These altcoins serve specific purposes or offer unique features, providing investors with a diverse range of investment options.


  • Potential for High Returns . Some cryptocurrencies have shown the potential for substantial returns. Some investors have experienced significant profits from the value growth of cryptocurrency holdings.
  • Decentralization . Many Cryptocurrencies operate on decentralized networks, eliminating the need for intermediaries like banks. This enables individuals to have full control over funds and transactions.
  • Accessibility . Cryptocurrency investing has low entry barriers, allowing anyone with an internet connection to participate. Cryptocurrencies can be purchased in small fractions, making them accessible to a wide range of investors.
  • Liquidity . The cryptocurrency market operates twenty-four hours per day, seven days per week, providing investors with liquidity at any time. This allows for quick buying and selling of digital assets, offering flexibility for investors.
  • Diversification . Cryptocurrencies offer an opportunity to diversify investment portfolios. By adding digital assets to a traditional investment mix, investors can potentially reduce risk and increase potential returns.
  • Global Reach . Cryptocurrencies are not bound by geographical boundaries, allowing investors to participate in a global market. This offers opportunities to invest in projects and technologies from around the world.


  • Volatility . The value of digital assets can experience significant fluctuations, which can be challenging for risk-averse investors or those with a short-term investment horizon.
  • Regulatory Uncertainty . The regulatory landscape surrounding cryptocurrencies is still evolving. The lack of clear regulations can create uncertainty for investors and potentially impact the market.
  • Security Risks . While blockchain technology provides security, cryptocurrencies are exposed to unique risks. Hacking attempts, phishing attacks and scams targeting cryptocurrency holders are not uncommon. Investors must take precautions to secure digital assets.
  • Lack of Fundamental Value . Unlike traditional investments, cryptocurrencies do not possess intrinsic value. Instead, the value is primarily driven by market sentiment and speculation, making it challenging to assess true value and potential for long-term growth.
  • Complexity . Cryptocurrencies and the underlying technology can be complex for individuals without technical knowledge. Understanding concepts like "blockchain," "consensus mechanisms," and "cryptographic protocols" can require a significant learning curve.
  • Market Manipulation . The cryptocurrency market is susceptible to market manipulation and fraudulent activities. "Pump-and-dump" schemes, insider trading and price manipulation can mislead investors. Thorough research and due diligence are crucial before making investment decisions.