Cardano Investment: Everything to Know

By  Beluga Research October 10, 2023

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  • Cardano investment is the process of buying and holding the Cardano cryptocurrency (ADA) with the expectation of earning a profit over time
  • Cardano (ADA) is a blockchain platform created to address the limitations of existing cryptocurrencies by using a layered architecture and a proof-of-stake consensus
  • Shelley, Cardano's mainnet, was launched in 2020, introducing staking and delegation features that allow ADA holders to participate in the network
  • Investors should conduct thorough research, consider market volatility, diversify their portfolio, prioritize security and understand Cardano's unique aspects before investing


Cardano investment is the process of buying and holding the Cardano cryptocurrency (ADA) with the expectation of earning a profit over time. Unlike some other blockchain networks, Cardano uses a layered architecture that separates the settlement layer (responsible for handling the basic functionality of the blockchain) from the computation layer (designed to support the execution of smart contracts).

This design allows for greater flexibility and scalability, enabling platform upgrades without disrupting core functionality. Additionally, Cardano utilizes a proof-of-stake (PoS) consensus mechanism called Ouroboros, which enhances security and energy efficiency compared to proof-of-work (PoW) systems.

A Brief History

Cardano's founder, Charles Hoskinson, who was also a co-founder of Ethereum, recognized the need for a blockchain platform that could overcome scalability and sustainability challenges. In 2015, IOHK, or Input Output Hong Kong - a blockchain research and development company, was established and the development of Cardano began.

After two years of research and development, Cardano's mainnet, Shelley, was launched in July 2020. This milestone introduced staking and delegation, allowing ADA holders to participate in the network's consensus and earn rewards. Since then, Cardano has continued to evolve with regular protocol upgrades and the development of its smart contract functionality.

Cardano Investment: Everything to Know

  • Understanding ADA: The native cryptocurrency of the Cardano platform is called ADA. It serves multiple purposes, including transaction fees, staking rewards and participating in network governance. ADA can be stored in Cardano's official wallet, named Daedalus, or other compatible wallets. Before investing, it is crucial to understand ADA's utility within the Cardano ecosystem and stay informed about upcoming developments or upgrades.
  • Research and Due Diligence: Thorough research is essential before investing in Cardano or any other cryptocurrency. Become familiarized with the project's whitepaper, technical documentation and the team behind it. Assess real-world use cases, partnerships and adoption trends. Keep track of the project's roadmap and upcoming milestones to make more informed investment decisions.
  • Consider Market Volatility: Cryptocurrency markets, including Cardano, are known to be volatile. Price fluctuations can be influenced by market sentiment, regulatory developments and overall market conditions. Be prepared for price volatility and consider risk tolerance before investing in ADA or any cryptocurrency.
  • Diversified Portfolio: Diversification is a fundamental principle of investment. Investors are encouraged to spread investments across different asset classes, including cryptocurrencies, to mitigate risk and potentially increase returns. Including other reputable projects alongside Cardano in a cryptocurrency portfolio helps navigate market fluctuations.
  • Staking and Rewards: Cardano's staking mechanism allows ADA holders to participate in the network's consensus and earn rewards. By delegating ADA to a stake pool, stakers contribute to network security and decentralization while receiving a share of the staking rewards. Staking can be attractive for long-term investors seeking passive income from their ADA holdings.
  • Security Measures: Prioritize security when investing in Cardano or any other cryptocurrency. Use reputable wallets to store ADA and enable security measures like two-factor authentication (2FA) and strong, unique passwords. Be cautious of phishing attempts and scams targeting cryptocurrency investors. Stay vigilant and follow best security practices in order to best safeguard investments.

Getting Started

To invest in Cardano, an understanding of how the platform works is key. Cardano uses a proof-of-stake (PoS) consensus mechanism, allowing users to participate in the network by staking their ADA (Cardano's native cryptocurrency) holdings. By staking ADA, users contribute to the network's security and operation and earn rewards.

To start, set up a digital wallet that supports ADA. Choose from official wallets by the Cardano team or third-party wallets. Purchase ADA from reputable exchanges that support Cardano and prioritize security.

Once ADA is available in the wallet, stake ADA tokens to earn rewards. Staking by delegating ADA tokens to a stake pool, allows a group of validators to validate transactions on the Cardano network. Delegating ADA contributes to network decentralization, security and rewards. Researching and selecting a reliable stake pool with a good performance and uptime record is a good start.

Unique Aspects

Cardano stands out from other blockchains due to its focus on scientific research and peer-reviewed development. Led by IOHK, the Cardano team believes in a research-driven approach, incorporating academic rigor and formal methods into development. Cardano's layered architecture separates the platform into computational and settlement layers, providing better scalability, security and flexibility.

Cardano also prioritizes sustainability and environmental friendliness. Unlike energy-intensive proof-of-work (PoW) blockchains like Bitcoin, Cardano's PoS mechanism is energy-efficient, as it doesn't require high computational power. By using PoS, Cardano aims to reduce its carbon footprint and contribute to a sustainable blockchain ecosystem.

Furthermore, Cardano emphasizes interoperability, aiming to seamlessly communicate and interact with other blockchains. Protocols and standards facilitate cross-chain communication, enabling developers and users to create innovative applications and transfer assets between different networks.


  • Peer-Reviewed Research: Cardano prioritizes a scientific approach to blockchain development, basing its technology on rigorous academic research and peer-reviewed papers. This ensures that Cardano's protocols and features are well-tested and robust.
  • Proof-of-Stake Consensus: The Cardano network uses a proof-of-stake (PoS) consensus mechanism called Ouroboros, which is more energy-efficient and environmentally friendly than traditional proof-of-work (PoW) systems. Participants create and validate new blocks based on the number of coins they hold and are willing to "stake," reducing computational power requirements, transaction fees and processing times.
  • Scalability: Cardano addresses scalability issues through its layered architecture, separating the settlement layer from the computation layer. This design allows the settlement layer to handle high transaction volumes while the computation layer focuses on executing smart contracts. By dividing responsibilities, Cardano achieves higher throughput and accommodates a growing number of users and applications.
  • Interoperability: Cardano aims to seamlessly interact with other blockchain networks and legacy systems by implementing interoperability standards. This enables the transfer of assets and information across different blockchains, enhancing usability and utility while fostering collaboration with other projects and platforms.
  • Governance and Sustainability: Cardano introduces a robust governance model that allows stakeholders to participate in decision-making through a voting system. This democratic approach ensures community input in the platform's development and evolution. Additionally, Cardano's treasury system provides sustainable funding for ongoing project development and maintenance.


  • Complexity and Development Time: Cardano's commitment to rigorous academic research and peer review has led to a slower development process compared to some other blockchain projects. This extended development time can be seen as a disadvantage when it comes to implementing new features or updates quickly.
  • Competition: Cardano faces strong competition from established projects like Ethereum and platforms such as Polkadot and Solana. This competitive landscape poses a risk to Cardano's growth and adoption, requiring differentiation and attracting users and developers in a crowded market.
  • Regulatory Uncertainty: The cryptocurrency industry operates in a rapidly evolving regulatory environment. Uncertainty surrounding regulatory frameworks could impact Cardano's operations and expansion into different jurisdictions. Investors should consider potential regulatory risks.
  • Dependency on External Factors: Cardano's success is influenced by market conditions, technological advancements and user adoption. Its growth and value are tied to the broader cryptocurrency market, known for volatility. Widespread adoption relies on attracting developers and users. Failure to achieve this could hinder Cardano's long-term prospects.
  • Complexity: Cardano's scientific approach and technical innovations may present challenges for newcomers without a technical background. The platform's layered architecture, consensus mechanism and governance model can be complex, limiting accessibility and mainstream adoption.