Bitcoin Pizza: Everything to Know

By  Beluga Research September 20, 2023

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  • Bitcoin pizza refers to the historic purchase of two pizzas in 2010 using 10,000 bitcoins, marking the first real-world transaction with the cryptocurrency.
  • The nitcoin pizza transaction took place on May 22, 2010, when Laszlo Hanyecz purchased two pizzas for 10,000 bitcoins
  • This transaction demonstrated Bitcoin's potential as a medium of exchange and challenged the notion that cryptocurrencies were solely speculative assets
  • The value of the 10,000 bitcoins used in the transaction has significantly increased over time, highlighting the potential for value appreciation in cryptocurrencies.


Bitcoin Pizza refers to the historic purchase of two pizzas in 2010 using 10,000 bitcoins, marking the first real-world transaction with the cryptocurrency.

The Bitcoin Pizza story revolves around a transaction that occurred on May 22, 2010. Laszlo Hanyecz, an early Bitcoin enthusiast, made history by purchasing two pizzas in exchange for 10,000 bitcoins. At the time, the value of bitcoin was insignificant, and Hanyecz's transaction represented one of the first documented instances of using Bitcoin for a real-world purchase.

A Brief History

Bitcoin was introduced in 2008 as a decentralized digital currency, aiming to provide an alternative to traditional fiat currencies.Initially, Bitcoin had little value and was used by a small community of enthusiasts. Over time, more people recognized Bitcoin's unique properties, leading to its increased adoption and rising value.

Bitcoin Pizza: Everything to Know

On May 22, 2010, programmer Laszlo Hanyecz completed the first documented real-world Bitcoin transaction by offering 10,000 Bitcoins for two pizzas on a Bitcoin forum.

Another forum user accepted the offer and arranged for the pizza delivery. While the value of 10,000 bitcoins was relatively insignificant at the time, this transaction became famous as Bitcoin gained popularity and its value soared.

Getting Started

To understand the Bitcoin pizza story, it's important to first establish a foundation of knowledge about Bitcoin. It is a digital currency that operates on a peer-to-peer network called the blockchain. Bitcoin allows users to send and receive funds directly without intermediaries like banks. Transactions on the Bitcoin network are recorded on the blockchain, a transparent and immutable public ledger.

Bitcoin can be acquired through various means, including cryptocurrency exchanges where users can buy bitcoin with traditional fiat currencies or trade it for other cryptocurrencies. Users store bitcoin in digital wallets, which can be software applications or hardware devices designed for secure cryptocurrency storage.

Unique Aspects

The significance of the bitcoin pizza transaction lies in its demonstration of Bitcoin's potential as a medium of exchange. It showed that bitcoin could be used to buy tangible goods and services, challenging the notion that cryptocurrencies were solely speculative assets. This event sparked discussions about the value and future potential of Bitcoin as a global currency.

Since that day, the bitcoin pizza transaction has become an iconic symbol in the cryptocurrency community. It reminds of the early days of Bitcoin when its potential was not widely recognized. The story emphasizes the importance of adoption and the role of early enthusiasts in shaping the cryptocurrency ecosystem.

The bitcoin pizza transaction also highlights the concept of scarcity in cryptocurrencies. With a limited supply of 21 million bitcoins, each one becomes more valuable as demand increases. The 10,000 bitcoins used in the pizza purchase would be worth a significant amount in today's market, showcasing the potential for value appreciation in cryptocurrencies over time.

Another noteworthy aspect is the evolution of Bitcoin's perception. Initially seen as a novelty or experimental digital currency, the bitcoin pizza transaction helped establish Bitcoin's credibility and demonstrated its potential for real-world use cases. It paved the way for subsequent adoption and the development of a thriving cryptocurrency ecosystem.


  • Adoption Catalyst - The bitcoin pizza transaction played a vital role in promoting the adoption of cryptocurrencies, demonstrating that crypto could be used to buy real-world goods and services. This paved the way for greater acceptance and trust in digital currencies.
  • Price Appreciation - The bitcoins used to purchase the pizzas have significantly increased in value over time. This transaction serves as a powerful example of the potential financial gains experienced by early Bitcoin adopters, highlighting the investment opportunities offered by cryptocurrencies.
  • Historical Significance - The bitcoin pizza transaction holds historical significance within the cryptocurrency community. It represents an important milestone in Bitcoin's journey and serves as a reminder of its humble beginnings.


  • Costly Transaction - In hindsight, the bitcoin pizza transaction may be seen as an expensive purchase. Considering the current value of bitcoin, those two pizzas would be worth a staggering amount. This highlights the volatility and speculative nature of cryptocurrencies, where the value can undergo significant fluctuations over time.
  • Limited Use Case - While the bitcoin pizza transaction showcased the potential of cryptocurrencies as a medium of exchange, it also highlighted the limited use case for Bitcoin at that time. Its adoption as a mainstream currency was still in its early stages, emphasizing the need for further development and infrastructure to support widespread use.
  • Missed Opportunity - The person who spent 10,000 bitcoins on the pizzas may now regret their decision, considering the tremendous appreciation of crypto's value over the years. This serves as a cautionary tale, reminding us of the importance of understanding the long-term potential of cryptocurrencies before making significant transactions.