Bitcoin Pizza Day: Everything to Know

By  Beluga Research October 5, 2023

Image for Bitcoin Pizza Day: Everything to Know


  • Bitcoin Pizza Day occurred on May 22, 2010, when the first real-world bitcoin transaction took place– 10,000 BTC was used to buy two pizzas
  • This day is a significant event in the cryptocurrency community that commemorates the first recorded instance of bitcoin being used for a real-world purchase
  • The transaction involved the exchange of 10,000 BTC for two pizzas and highlighted the potential value and utility of bitcoin as a decentralized currency
  • The event prompts reflection on the progress of Bitcoin and its impact on the financial landscape, while also raising awareness and fostering discussions


On May 22, 2010, a milestone in the world of cryptocurrency was marked as Bitcoin Pizza Day, the day when the digital currency made its leap from abstract concept to practical currency. Bitcoin Pizza Day is unique and holds significance for several reasons. Prior to the transaction, Bitcoin was mainly an experimental concept among a small group of enthusiasts. The fact that someone exchanged a significant amount of bitcoin for two pizzas demonstrated the growing acceptance and potential future value of this digital currency.

A Brief History

To understand the significance of Bitcoin Pizza Day, it's important to go back to 2010 when Bitcoin was still in its early stages. Created by Satoshi Nakamoto, an anonymous individual or group, Bitcoin had gained attention within the tech community but was not widely recognized.

On May 22, 2010, a BitcoinTalk forum user named Laszlo Hanyecz offered to pay 10,000 BTC for two pizzas. At the time, bitcoin had no established value, and this transaction was an experiment to test its practicality for real-world use.

Surprisingly, another forum user named Jeremy Sturdivant, also known as "Jercos," accepted the offer and ordered two pizzas from Papa John's using his credit card. Laszlo sent the agreed-upon 10,000 BTC to Jercos, and the pizzas were delivered. This transaction marked the first recorded instance of Bitcoin being used to pay for tangible goods.

Bitcoin Pizza Day: Everything to Know

The Pizza Transaction. The pizza transaction was a milestone for bitcoin, demonstrating its potential as a decentralized currency. However, the cost of those two pizzas is now seen as astronomical. At the time, 10,000 BTC was worth only a few dollars. Today, with bitcoin's increased value, those pizzas would be worth millions of dollars, highlighting tremendous price appreciation.

Celebration and Awareness. Bitcoin Pizza Day is an opportunity for cryptocurrency enthusiasts to celebrate and raise awareness about bitcoin and other digital currencies. It serves as a reminder of Bitcoin's early days and the progress made since then. It also fosters discussions about the future of cryptocurrencies and their potential impact on the financial industry.

Community Meetups. Many cryptocurrency communities organize meetups and events on Bitcoin Pizza Day. These gatherings allow enthusiasts to connect, share experiences and discuss the latest developments in the crypto space. It's an excellent opportunity for networking and building relationships with like-minded individuals passionate about cryptocurrencies.

Pizza-Related Promotions. In the spirit of Bitcoin Pizza Day, some pizza establishments and online food delivery platforms offer special promotions and discounts for customers paying with bitcoin or other cryptocurrencies. These promotions encourage the use of digital currencies for everyday transactions.

Reflection on Progress. Bitcoin Pizza Day prompts reflection on the progress made in the cryptocurrency space since the pizza transaction in 2010. It highlights the growth of bitcoin as an asset class, its wider adoption and the development of various use cases beyond simple transactions. From decentralized finance (DeFi) to non-fungible tokens (NFTs), Bitcoin's impact has extended far beyond its original purpose.

Getting Started

To further understand the importance of Bitcoin Pizza Day, it's crucial to grasp the basics of Bitcoin and its underlying technology, blockchain. Bitcoin is a decentralized digital currency that enables secure and transparent transactions without intermediaries like banks.

Blockchain, on the other hand, is the revolutionary technology that powers bitcoin and other cryptocurrencies. It is a distributed ledger that records all transactions across a network of computers or nodes. Each transaction is grouped into a block and added to the chain in chronological order, creating an unchangeable record of all transactional activity.

Unique Aspects

The event proved that bitcoin could be used as a form of payment. So while some may see the transaction as a missed opportunity for significant wealth accumulation, it emphasizes the importance of cryptocurrencies being used as a medium of exchange rather than solely as an investment.

Bitcoin Pizza Day also reminds us of the early adopters' mindsets and the risks they took. Laszlo Hanyecz's decision to exchange his bitcoin for pizzas was a leap of faith in the potential of this emerging technology. It highlights the belief that cryptocurrencies could revolutionize traditional financial systems and pave the way for a more decentralized and transparent future.


  • Historical Significance. Bitcoin Pizza Day is historically significant as it represents the first documented bitcoin transaction. It proved that bitcoin could be used for real-world purchases and showcased its potential as a digital currency.
  • Increased Awareness. Bitcoin Pizza Day garnered significant media attention and raised awareness about bitcoin and cryptocurrencies in general. It attracted new users and investors to the cryptocurrency space.
  • Price Appreciation. The value of bitcoin has skyrocketed over time, making the 10,000 BTC used for the pizza purchase worth a substantial amount. This price appreciation has allowed early adopters and investors to generate significant wealth.
  • Market Validation . The successful completion of a real-world transaction using bitcoin validated its value and its potential as a medium of exchange. This paved the way for wider acceptance of bitcoin as a digital payment method.
  • Innovation Catalyst . Bitcoin Pizza Day acted as a catalyst for further innovation in the cryptocurrency space. It inspired developers and entrepreneurs to explore new use cases for cryptocurrencies and blockchain technology, leading to the creation of decentralized applications, smart contracts and alternative cryptocurrencies.


  • Price Volatility . Bitcoin's price is known for its volatility. While its value has appreciated significantly since Bitcoin Pizza Day, it has also experienced sharp price fluctuations. This volatility makes it challenging for businesses and individuals to rely on bitcoin as a stable medium of exchange.
  • Regret Factor. Given the astronomical appreciation of bitcoin, Pizza Day is also synonymous with lost opportunity. The event serves as a stark reminder of the unforeseen potential and, for some, the regrets of not investing or holding onto their bitcoin.
  • Security Concerns. While the day is a celebratory one, it also reminds the community of the advent of cryptocurrency transactions and their initial vulnerabilities. Over the years, several bitcoin exchanges and wallets have been targeted, leading to significant losses.
  • Regulatory Ambiguities. Bitcoin Pizza Day brought attention, and with attention came scrutiny. The event sparked discussions about the regulatory complexities surrounding Bitcoin, which continue to evolve and pose challenges for many in the ecosystem.